To promote the first-ever collaboration with three fashion designers, I crafted copy for a 360° campaign spanning across email, SMS, ecomm, organic social, and retail. The designer collaboration featured collections by Sandy Liang, Tia Adeola, and Ji Won Choi. Each designer brought a distinct perspective to the table, and that shone through in the creative, inspiring fun, individualized PDP copy, an exuberant landing page, bold headlines, and more.