Augusta Ortega

To enhance the digital experience for the Let Us Change Your Skin program, I wrote copy for an educational email series, the Healthy Skin Mentorship, devoted to educating consumers on their skin type and skin concern. 

These educational emails are triggered by when consumers take our Healthy Skin Routine Finder or visit a Kiehl's store to learn more about our 28-day Healthy Skin Guarantee. Each email is tailored to a specific skin type and skin concern as a personalized approach to discovering healthy skin!