As part of a 360° campaign across paid social, email, ecomm, organic social, and retail, I creatively concepted and wrote copy inspiring Away customers to: Take a little trip. Reimagining what it means to travel, this campaign built immersive worlds themed around fictional places to prove that even a trip to your local aquarium can feel like a big adventure.
The pieces that came out of this campaign include paid social ads, a curated email and landing page experience, organic social quizzes, window retail displays and take-away newspapers available for customers in Away stores.