I played an integral role in launching a new category for OUAI. From hero messaging and packaging copy to ideating social content, I helped create personas and identities around each of the three scents.
The campaign came to life through OOH campaigns, paid social videos, landing pages and more through evocative storytelling that positioned these Deodorants as covetable, deserving a spot in your routine as your new "signature scent."
Now that OUAI's Deodorant is here, get ready to swipe your scent. Whether you're prepping for a big meeting or date night, swipe the scent that's most like you—and smell like OUAI all day.